If Susan B. Anthony were alive today, she would no doubt agree that the rights of women have been greatly recognized, but we certainly still have some distance to travel. With the New Year ready to tackle 2009, Ms. Anthony might just also agree that there is nothing shameful in a little luck. So when the proverbial pop culture tables are turned, the “art” of objectification can be quite handsome to say the least.

While it might not be considered politically correct, it certainly stirred things up in 1994 when Lucky Vanous’ Coke ™ commercial hit the tube. Ogled by female office workers, Vanous stripped to the waist and drank a cola. Widely spoofed for a decade, this moment in commercial pop culture history even sparked a national debate about the sexual objectification of men.

So what happens to those “uber fab” trend-setters who take things to a new level and make the familiar seemingly unfamiliar? Television has long been an agent of change and as the debate regarding the worth of the “idiot box” rages and wages on, one can not deny that from wide screen, to split screen it is a powerful tool with a great deal of leverage.

Equally intriguing is the fate of those individuals who made television history, sometimes in the most unexpected ways mainly; one Lucky Vanous. Never meaning to be hailed as the “guy” who gave women commercial “permission” to comment, crave and cajole an undeniably handsome man – Lucky has continued to muscle his way into our hearts with his newest project, pizza and burgers. Proving to a new audience that “beefcake” can be served up with a side order of business savvy and social conscience.

“Quality and service”, not a bad mantra when this guy is “slinging the hash”. Lucky, now a successful entrepreneur Lucky Devils (www.luckydevils-la.com) in Los Angles has launched a war against over-priced comfort food in the name of wholesome “good eats”.

Once the not so secret desire of women everywhere, Vanous still keeps many craving, but this time he is serving it up with a side order of smarts, his shirt on and yes should your desire take you there, a wide array of Coke ™ products.